Digital Marketing, SEO, SEM, Insights
Overview
Digital Marketing Technologies are tools and techniques that allow companies to connect and communicate with their customers and users effectively. These techniques include, among others, the use of online advertising, content marketing, social media marketing, email marketing and search engine marketing. These techniques are essential for a company's success in today's digital world.
Key Takeaways
- SEO (Search Engine Optimization) is a digital marketing technique that helps websites achieve better positioning in search engines. This means websites can appear higher in search results when users enter terms related to the websites' content.
- SEO is achieved through content optimization to improve website rankings in search engines. This is achieved through a combination of content optimization, keyword optimization, link optimization, image optimization and website optimization.
- SEM (Search Engine Marketing) complements SEO through pay-per-click campaigns that increase immediate visibility and qualified traffic to your website.
Origins
SEM (Search Engine Marketing) is a digital marketing technique used to promote a website through search engines. SEM is done through paid ads on search engines, such as pay-per-click (PPC) ads and sponsored content ads (SEM). These ads will appear in search results alongside organic results. The goal of SEM is to increase website visibility and traffic, as well as improve search engine rankings.
